Angelina Jolie and St. John No Longer a Team
St. John has decided ended their contract with Angelina Jolie. “It was a great run we had with Mario Testino, David Lipman and, of course, Angelina Jolie,” chief executive officer Glenn McMahon said. “Three years is a long time to maintain any campaign, and we felt it was time to do something new and different. [The campaign] ties in nicely to our whole rebranding initiative.”
The brand is is unveiling a new $400 million color campaign with four new models. It features four New York City vignettes shot in locations Times Square and Central Park. The ads will launch in the August issue of Vanity Fair
I loved seeing Angie in the ads but I certainly understand the need for keeping things fresh. You can click HERE for Angelina’s last St. John’s Campaign.
June 13th, 2008 at 12:15 am
[...] John has decided ended their contract with Angelina Jolie. “It was a great run we had with Mario Testino, David Lipman and, of course, Angelina Jolie,â€? chief executive officer Glenn McMahon said. “Three years is a long time to maintain … Source: Angelina Jolie and St. John No Longer a Team [...]