Knox Leon and Vivienne Marcheline Sell 2.6 Mill
The newest members of the Jolie-Pitt brood racked up record sells for People magazine. According to Womens’ Wear Daily, the Viv and Knox issue was the biggest seller in seven years, and is the fourth highest newsstand seller in the magazine’s 35-year history.”
The twins are behind Sept. 11 issue (4.1 million single copies), Princess Diana’s death (3 million) and the one covering the death of John F. Kennedy Jr. (2.8 million). Shiloh’s cover only managed to sell 2.2 mill. (I’m sure she’s crushed. /sarcasm.)
The Viv and Knox cover stayed on the stands longer than usual as well. The issue was released on Monday, Aug. 4, two days before the usual Wednesday drop date. It will remain on stands until tomorrow.
People also raised the cover price for the twins from “$4.49, or 50 cents more than its regular price.”
In addition to the print revenue, the cover had a large online presence. The site had six million unique visitorsduring the first 24 hours after the cover went online. People.com usually averages 8 million unique visitors a month.
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